Throughout any project, you’re going to gather up quite a bit of data. Now, this can be broken down into two categories: variable and attribute data. Understanding the difference and learning how it ...

It is the age of data, as both companies and investors claim to have tamed it to serve their commercial interests. The market cap of US companies at the start of 2025 accounted for roughly 49% of the ...

And when harnessed to the fullest, first-party data enables companies to build stronger customer relationships, gain competitive advantage, and drive business growth in a privacy-conscious and ...