Organization Charts are used to display the organization structure of a department or unit in an accessible way. Org Charts are designeed for Section Front schemas: Although an Org Chart should not be ...

In a town driven largely by tourism, Vail is looking to reorganize how it runs its economic development and marketing efforts. “The VLMD (Vail Local Marketing District) has been around since 1999 and ...

How should a high performing marketing team be structured, run, and fit within an organisation with an international or global operation and footprint? This model looks at different structures and ...

Every organization, no matter its size, has an abundance of moving pieces. Ensuring that all those pieces move in perfect synchrony starts by devising an organizational structure that represents the ...

Karen Parisi is Senior Vice President of Marketing at CentralReach, the leader in EMR and health tech solutions for the ABA industry. Marketing finally has a seat at the strategic table. Many CEOs now ...

A framework for aligning growth strategies and capabilities by Omar Rodríguez-Vilá, Sundar Bharadwaj, Neil A. Morgan and Shubu Mitra Marketing has never been more complex. Sweeping advances in ...

Carpigiani North America, an Ali Group company, announced changes in its sales and marketing organization structure designed to tap into its talented leadership bench and accelerate the company’s ...

"Marketing mix" is a term that describes the varying elements that play a vital role in the planning of the marketing of a product or service. Traditionally known as the "Four P's" — product, price, ...

Picture the most successful companies in the world; they have one thing in common — an effective organizational structure. But what exactly does that entail and how can it make or break a business? If ...

CMO at Blue Ridge Global explores the science of demand planning and price optimization to create certainty in ever more volatile times. I have a simple assessment that you can use to quickly ...

Marketers are burned out, stretched to the breaking point, and currently mulling over a break from the old way of doing things. There's never been a better time to be a B2B marketer — that seems to be ...

The Wisconsin Marketing Organization held a banquet Dec. 3 with presentations on semester-long collaborative projects and ...