In the good old days, “exact” meant exact. Then things got fuzzier. Now they’re about to get downright blurry. On Friday afternoon, Google announced another change to the way exact match targeting ...
Google hasn’t done a full cannonball into the large language model (LLM) pool, but they’re definitely in the water. On May 20, Google launched AI Mode to all U.S. searchers, marking its most ...
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