In “The Ancient Art of Thinking for Yourself,” Robin Reames contends that Greek and Roman rhetorical techniques can help us speak — and listen — to one another today. By John McWhorter When you ...

When you advertise your small business, you can compete with larger, more expensive ad campaigns by using the techniques big advertisers use. Rhetoric is the artful use of language, and the purpose of ...

Joan Leach receives funding from the Australian Research Council. She is President of Australian Science Communicators and affiliated with the Association for Rhetoric of Science and Technology. We ...

It was 2017 and I was working at the Black Hat Conference at Mandalay Bay in Las Vegas. A charismatic sales engineer had a crowd spilling out of his booth and blocking the aisle. His prospects were ...

The term propaganda is a loaded one. Indeed, to call something propaganda can be a type of propaganda technique itself, namely "labelling or name calling", used to discredit the statements of the ...