Transformers: Earth Wars DTC success from Yodo1 and Neon Since partnering with Neon, a DTC webshop payment provider, Yodo1 ...

A squadron of senators is once again putting forward a proposal to boost price transparency in direct-to-consumer pharmaceutical advertising. The latest attempt is spearheaded by Sens. Dick Durbin ...

The change is part of the company’s turnaround plan, which also includes exiting apparel and closing brick-and-mortar and ...

PG is recalibrating its digital and DTC strategy to deepen engagement, capture first-party data and influence purchases earlier across omnichannel paths.

As the trend of direct-to-consumer (DTC) platforms continues to grow, pharma marketers are beginning to devise marketing strategies around them involving brand and above-brand strategies, patient ...

DTC models streamline drug access by bypassing intermediaries, offering pricing transparency and control over distribution, but may increase out-of-pocket costs for patients. Major pharmaceutical ...

Discover how direct-to-consumer advertising targets buyers, its role in various industries, and why FDA regulations matter. Unlock key insights to enhance your market strategy.

Astellas Pharma is slowing things down in the inaugural consumer-facing marketing blast for eye disease drug Izervay. Izervay was approved by the FDA just over a year ago, shortly after Astellas ...