Winter Olympics star Eileen Gu is one of the most marketable athletes at the 2026 Milan-Cortina Games. “The Snow Princess,” as she is affectionately called, earned over $23 million in 2025. Most of the earnings came through endorsements.

Day 9 of the 2026 Winter Olympics didn't bring any new medals for the United States, but there were several major team wins of note to keep the Americans in position to add to that count in the coming days.

Chinese megastar skier Eileen Gu recently revealed the true reason why she picked to represent China over the USA at the Olympics.

Canada's Rachel Homan ended a three-game losing skid in curling on Monday morning with a 10-5 victory over China's Rui Wang at the Winter Olympics.

The San Francisco-born skier isn’t new to the Olympics, and neither are questions about the country she competes for.

LIVIGNO, Italy (AP) — After Eileen Gu secured her spot in the Winter Olympics big air final Saturday, she said she was disappointed that Games organizers wouldn't make accommodations to allow her the same amount of training as the rest of the skiers in her third and final event,

Freestyle skiing star Eileen Gu has criticized organizers of the Milan-Cortina Winter Olympics over scheduling of training, pleading for fairness for athletes competing in multiple events.

Eileen Gu explains why she represents China instead of Team USA, addressing heritage, impact, and backlash ahead of the 2026 Olympics. The post Why American Born Eileen Gu Competes for China in the Winter Olympics appeared first on Heavy Sports.