In a few days from now, the recent directive issued by the Central Bank of Nigeria (CBN) on advertising and promotional ...

January, what some retailers call the “fifth quarter,” is often overlooked. The advertising pullback after Dec. 26 creates ...

Sir Martin was CEO of WPP for 33 years, building it from a GBP1 million 'shell' company in 1985 into the world's largest advertising and marketing services company, with a market capitalisation of ...

Effective social media content has the power to shape first impressions and influence buying decisions long before a lead ...

In a rapidly evolving industry, the coming year stands to hold both challenges and meaningful progress for law firms, ...

By Medium (Mobile and desktop): Due to the increasing penetration of smart phones and tablets in the country, mobile medium received a greater share in the digital advertising expenditure. The ...

In an advertising landscape shaped by increasing privacy regulation and rapidly changing consumer behavior, traditional identity-based targeting is no longer fit for purpose. Advertisers must rethink ...

MarketMagnetix Media Group has positioned itself as a premier digital marketing agency, focusing on customized solutions for law firms, medical practices, and manufacturing companies. With a strong ...

This article is based on the Introduction to Marketing Champions: Practical Strategies to Increase Marketing's Power, Influence, and Business Impact (Wiley, 2006); see www.marketingchamps.com.

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product development for business success.

Target US$90 Billion Southeast Asian Live Commerce Market and Launch Live Selling Platform for Regional Brands and Creators ...