Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product development for business success.

Psympl(R), the Psychographic AI(TM) platform purpose-built for hyper-personalized engagement in consumer financial services, today announced its entry into the banking and credit union market through ...

Most businesses waste thousands targeting "who" their customer is, while ignoring "why" they buy. This forensic guide dismantles the Psychographics vs Demographics debate, offering a roadmap to ...

In 2026, Industry experts tell TV Tech to expect companies promoting artificial intelligence will attempt to move beyond hype ...

Explore how changing consumer expectations are reshaping digital and AI architectures, driving businesses to innovate faster ...

Dividing patients into groups based on how they behave towards their condition can aid understanding of the issues that affect them and improve outcomes, such as quality of life in long-term ...

Business leaders love fitting problems with solutions. That equation only works when you’re solving the right problem.

Learn about auth tokens, token-based authentication, JWTs, and implementation strategies. Enhance security and user experience in enterprise SSO and CIAM.

Is innovation inherently a hit-or-miss endeavor? Not if you understand why customers make the choices they do. by Clayton M. Christensen, Taddy Hall, Karen Dillon and David S. Duncan For as long as we ...